Aspire (Ālo Strategic Product Innovation Resources) is a STEPS paradigm-based end-to-end software product innovation and product management methodology and process that unifies concepts from Systems Science with JTBD (Jobs-to-be-Done) Theory (Tony Ulwick and Clayton Christensen) & OKR (Objectives and Key Results) method with an emphasis on strategy, combining the methodologies of Blue Ocean Strategy (Renée Mauborgne and W. Chan Kim), Customer Development (Steve Blank) and Business Model Generation (Alex Osterwalder).